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Artificial Intelligence in Marketing

Artificial Intelligence in Marketing is a beginner-level online course from Coursera in Artificial Intelligence. It is structured in 4 modules with 4 stated learning outcomes, over 10h 47m. Learners rate it 4.6/5 from 358 ratings on Coursera.

Part of our Artificial Intelligence courses collection, where we compare it against 9 other courses.

★★★★★4.6(358 reviews) English

Course highlights

Provider Coursera
Duration 10h 47m
Level Beginner
Mode Self-paced
Language English
Certificate Yes — shareable certificate
Rating 4.6★ (358 reviews)
Price Check price Free

What you’ll learn

How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers

Level and time commitment

Coursera lists this course at Beginner level.
No prior experience in the subject is assumed — this is where the provider expects a newcomer to start.
What the provider says you need first:
  • No prior experience needed to participate in and benefit from this course.
Time commitment: 10h 47m.
It is self-paced, so that figure is the material, not a fixed schedule.

Skills you’ll gain

Personalized CampaignsCompetitive AnalysisAI IntegrationsDigital MarketingDigital TransformationMarketing StrategiesNetwork ModelNetwork AnalysisMachine Learning AlgorithmsData-Driven MarketingCustomer InsightsMarketing Analytics

What this course covers

4 modules

The 4-part outline Coursera publishes for this course, across 10h 47m.

Module 1 · What Is AI?
Module 2 · Networks and Network Effects
Module 3 · Data-Driven AI
Module 4 · AI Relationship Moments

What learners rate it

4.6
★★★★★
358 ratings

Rated 4.6/5 by 358 learners on Coursera (checked 25 Aug 2026).

This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →

How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 25 August 2026.

How we compare and rank courses · Our review policy · Affiliate disclosure

Compare with alternatives

Same topic, different trade-offs — here's who runs each one and what it's best at.

Course Provider Rating Price Duration Why pick this one
Artificial Intelligence in Marketing This Coursera 4.6★ Check price 10h 47m Most popular — 0 learners
YUVA AI for ALL Coursera 4.8★ Check price 8h 35m Highest rated (4.8★ from 433 reviews)
Artificial Intelligence (AI) Education for Teachers Coursera 4.7★ Check price 20h 1m Beginner-friendly · 20h 1m
Introduction to Artificial Intelligence (AI) Coursera 4.7★ Check price 13h 25m Beginner-friendly · 13h 25m
See all Artificial Intelligence courses →

Common questions

How much does Artificial Intelligence in Marketing cost?

Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.

Does Artificial Intelligence in Marketing come with a certificate?

Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.

How long does Artificial Intelligence in Marketing take?

Coursera lists it at 10h 47m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.

Is Artificial Intelligence in Marketing suitable for beginners?

Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.

What does Artificial Intelligence in Marketing cover?

It is organised into 4 modules, starting with What Is AI? and going on to Networks and Network Effects, Data-Driven AI, AI Relationship Moments. The full outline is on this page.