Coursera

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Name: Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Availability: InStock

Offered by IE Business School. Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the ... Enroll for free.

★★★★★4.7(2.5K reviews) 0 learners English

Course highlights

Provider	Coursera
Duration	11h 3m
Level	Beginner
Mode	Self-paced
Language	English
Certificate	Yes — shareable certificate
Rating	4.7★ (2.5K reviews)
Price	Check price Free

What you’ll learn

Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.

Learn the theories on how advertising works and how consumers make decisions.

Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.

Know the elements, latest trends and tools used for a marketing communications mix.

Syllabus

4 modules

Module 1 · 0h · 0 lessons

Module 2 · 0h · 0 lessons

Module 3 · 0h · 0 lessons

Module 4 · 0h · 0 lessons

What learners rate it

4.7

★★★★★

2.5K ratings

Rated 4.7/5 by 2.5K learners on Coursera (checked 10 Aug 2026).

This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →

How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.

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