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Coursera

Introduction to Google SEO

Offered by University of California, Davis. Unlock the secrets of SEO!

Introduction to Google SEO is a beginner-level online course from Coursera in SEO. It is structured in 4 modules with 1 stated learning outcome, over 16h 13m. Learners rate it 4.6/5 from 10.4K ratings on Coursera.

Part of our SEO courses collection, where we compare it against 2 other courses.

★★★★★4.6(10.4K reviews) English

Course highlights

Provider Coursera
Duration 16h 13m
Level Beginner
Mode Self-paced
Language English
Certificate Yes — shareable certificate
Rating 4.6★ (10.4K reviews)
Price Check price Free

What you’ll learn

Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.

Level and time commitment

Coursera lists this course at Beginner level.
No prior experience in the subject is assumed — this is where the provider expects a newcomer to start.
What the provider says you need first:
  • At least 1 year of business experience.
Time commitment: 16h 13m.
It is self-paced, so that figure is the material, not a fixed schedule.

Skills you’ll gain

Target MarketConsumer BehaviourBrandingBusiness ReportingDigital MarketingContent OptimizationTarget AudienceAlgorithmsSearch Engine OptimizationData AnalysisWeb Analytics and SEOPersona Development

What this course covers

4 modules

The 4-part outline Coursera publishes for this course, across 16h 13m.

Module 1 · Introduction to Google SEO
Module 2 · Current SEO Best Practices
Module 3 · SEO of Today, Tomorrow, and Beyond
Module 4 · Your Audience and Building Personas

What learners rate it

4.6
★★★★★
10.4K ratings

Rated 4.6/5 by 10.4K learners on Coursera (checked 11 Aug 2026).

This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →

How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 11 August 2026.

How we compare and rank courses · Our review policy · Affiliate disclosure

Compare with alternatives

Same topic, different trade-offs — here's who runs each one and what it's best at.

Course Provider Rating Price Duration Why pick this one
Introduction to Google SEO This Coursera 4.6★ Check price 16h 13m Most popular — 0 learners
Google SEO Fundamentals Coursera 4.8★ Check price 9h 27m Highest rated (4.8★ from 3.7K reviews)
Search Engine Optimization (SEO) Coursera 4.6★ Check price 2 months Beginner-friendly · 2 months
See all SEO courses →

Where SEO leads

Roles we map to SEO on 10courses. This is our own mapping of subject to job, not a placement claim by Coursera.

Digital Marketer

Browse every course we track for one of these — courses for digital marketers.

Common questions

How much does Introduction to Google SEO cost?

Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.

Does Introduction to Google SEO come with a certificate?

Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.

How long does Introduction to Google SEO take?

Coursera lists it at 16h 13m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.

Is Introduction to Google SEO suitable for beginners?

Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.

What does Introduction to Google SEO cover?

It is organised into 4 modules, starting with Introduction to Google SEO and going on to Current SEO Best Practices, SEO of Today, Tomorrow, and Beyond, Your Audience and Building Personas. The full outline is on this page.