Coursera

Introduction to Social Media Marketing

Name: Introduction to Social Media Marketing
Availability: InStock

Offered by Meta. This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the ... Enroll for free.

★★★★★4.8(15.9K reviews) 👥 0 learners 🌐 English

Course highlights

Provider	Coursera
Duration	17h 38m
Level	Beginner
Mode	Self-paced
Language	English
Certificate	Yes — shareable certificate
Rating	4.8★ (15.9K reviews)
Price	Free Free

What you’ll learn

✅ Understand the landscape of traditional, digital and social media marketing

✅ Understand the major social media platforms, how they function, and what role they play in marketing

✅ Create SMART goals, identify KPIs, and define your target audience and their customer journey

✅ Choose the right social media platforms and learn how to create social media policies

Syllabus

5 modules

Module 1 · 0h · 0 lessons

Module 2 · 0h · 0 lessons

Module 3 · 0h · 0 lessons

Module 4 · 0h · 0 lessons

Module 5 · 0h · 0 lessons

What learners rate it

4.8

★★★★★

15.9K ratings

Rated 4.8/5 by 15.9K learners on Coursera (checked 8 Aug 2026).

This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →

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How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 8 August 2026.

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Compare with alternatives

Same topic, different trade-offs — here's who runs each one and what it's best at.

Course	Provider	Rating	Price	Duration	Why pick this one
Introduction to Social Media Marketing This	Coursera	4.8★	Free	17h 38m	Highest rated (4.8★ from 15.9K reviews)
Social Media Marketing	Coursera	4.6★	Free	1 month	Beginner-friendly · 1 month
Digital Marketing & SEO (beginner to guru)	Udemy	3.6★	Free		Free — and still gives a certificate
Learn Digital Marketing Program \| NIIT India	Niit	0.0★	₹65,000	284h	Cheapest paid option (₹65,000)

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