Coursera

Search Engine Optimization and Content Marketing

Name: Search Engine Optimization and Content Marketing
Availability: InStock

Offered by IBM. Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth ... Enroll for free.

★★★★★4.8(39 reviews) 0 learners English

Course highlights

Provider	Coursera
Duration	14h 29m
Level	Beginner
Mode	Self-paced
Language	English
Certificate	Yes — shareable certificate
Rating	4.8★ (39 reviews)
Price	Check price Free

What you’ll learn

Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.

Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.

Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.

Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content. 

Syllabus

5 modules

Module 1 · 0h · 0 lessons

Module 2 · 0h · 0 lessons

Module 3 · 0h · 0 lessons

Module 4 · 0h · 0 lessons

Module 5 · 0h · 0 lessons

What learners rate it

4.8

★★★★★

39 ratings

Rated 4.8/5 by 39 learners on Coursera (checked 10 Aug 2026).

This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →

How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.

How we compare and rank courses · Our review policy · Affiliate disclosure

Compare with alternatives

Same topic, different trade-offs — here's who runs each one and what it's best at.

Course	Provider	Rating	Price	Duration	Why pick this one
Search Engine Optimization and Content Marketing This	Coursera	4.8★	Check price	14h 29m	Highest rated (4.8★ from 39 reviews)
The Complete Content Writing Course for 2026 -3 courses in 1	Udemy	4.2★	Free		Free — and still gives a certificate

See all Content Marketing courses →