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Coursera

Social Media Management

This course equips you with critical content creation and management skills.

Social Media Management is a beginner-level online course from Coursera in Management. It is structured in 5 modules with 4 stated learning outcomes, over 18h 13m. Learners rate it 4.8/5 from 6K ratings on Coursera.

Part of our Management courses collection, where we compare it against 11 other courses.

★★★★★4.8(6K reviews) English

Course highlights

Provider Coursera
Duration 18h 13m
Level Beginner
Mode Self-paced
Language English
Certificate Yes — shareable certificate
Rating 4.8★ (6K reviews)
Price Check price Free

What you’ll learn

How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance

Level and time commitment

Coursera lists this course at Beginner level.
No prior experience in the subject is assumed — this is where the provider expects a newcomer to start.
What the provider says you need first:
  • No experience is needed to start this course.
  • Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Time commitment: 18h 13m.
It is self-paced, so that figure is the material, not a fixed schedule.

Skills you’ll gain

Social Media ContentInstagramSocial Media AnalyticsContent MarketingDrive EngagementSocial Media StrategyContent Performance AnalysisPerformance AnalysisContent CreationContent StrategyCustomer EngagementBrand Strategy

What this course covers

5 modules

The 5-part outline Coursera publishes for this course, across 18h 13m.

Module 1 · Establish Your Presence
Module 2 · Social Media Content
Module 3 · Social Media Content Management
Module 4 · Evaluate Your Efforts
Module 5 · [Optional] GenAI in Social Media Marketing

What learners rate it

4.8
★★★★★
6K ratings

Rated 4.8/5 by 6K learners on Coursera (checked 10 Aug 2026).

This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →

How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 10 August 2026.

How we compare and rank courses · Our review policy · Affiliate disclosure

Compare with alternatives

Same topic, different trade-offs — here's who runs each one and what it's best at.

Course Provider Rating Price Duration Why pick this one
Social Media Management This Coursera 4.8★ Check price 18h 13m Most popular — 0 learners
Private Equity and Venture Capital Coursera 4.8★ Check price 8h 49m Highest rated (4.8★ from 9.5K reviews)
Introduction to Events Management Coursera 4.7★ Check price 1h 51m Quickest to finish (1h 51m)
How to Develop Standard Operating Procedures (SOPs) Coursera 4.7★ Check price 3h 49m Beginner-friendly · 3h 49m
See all Management courses →

Common questions

How much does Social Media Management cost?

Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.

Does Social Media Management come with a certificate?

Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.

How long does Social Media Management take?

Coursera lists it at 18h 13m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.

Is Social Media Management suitable for beginners?

Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.

What does Social Media Management cover?

It is organised into 5 modules, starting with Establish Your Presence and going on to Social Media Content, Social Media Content Management, Evaluate Your Efforts, [Optional] GenAI in Social Media Marketing. The full outline is on this page.