Foundations of Digital Marketing and E-commerce
Foundations of Digital Marketing and E-commerce is a beginner-level online course from Coursera in Digital Marketing. It is structured in 4 modules with 4 stated learning outcomes, over 12h 12m. Learners rate it 4.8/5 from 31.8K ratings on Coursera.
Part of our Digital Marketing courses collection, where we compare it against 4 other courses.
Course highlights
| Provider | Coursera |
| Duration | 12h 12m |
| Level | Beginner |
| Mode | Self-paced |
| Language | English |
| Certificate | Yes — shareable certificate |
| Rating | 4.8★ (31.8K reviews) |
| Price | Check price Free |
What you’ll learn
Level and time commitment
Skills you’ll gain
What this course covers
4 modulesThe 4-part outline Coursera publishes for this course, across 12h 12m.
Module 1 · Introduction to foundations of digital marketing and e-commerce
Module 2 · The customer journey and the marketing funnel
Module 3 · Digital marketing and e-commerce strategy
Module 4 · Measure performance success
What learners rate it
Rated 4.8/5 by 31.8K learners on Coursera (checked 11 Aug 2026).
This rating is collected by Coursera from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on Coursera →
Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from Coursera course pages — we never estimate a price or a rating. Last verified 11 August 2026.
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Compare with alternatives
Same topic, different trade-offs — here's who runs each one and what it's best at.
| Course | Provider | Rating | Price | Duration | Why pick this one |
|---|---|---|---|---|---|
| Foundations of Digital Marketing and E-commerce This |
 Coursera
|
4.8★ | Check price | 12h 12m | Highest rated (4.8★ from 31.8K reviews) |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more |
Coursera
|
4.7★ | Check price | 11h 3m | Beginner-friendly · 11h 3m |
| Free Digital Marketing Basics Course |
 Udemy
|
4.5★ | Free | Free — and still gives a certificate | |
| AI in Digital Marketing |
Coursera
|
4.4★ | Check price | 1h 39m | Quickest to finish (1h 39m) |
Where Digital Marketing leads
Roles we map to Digital Marketing on 10courses. This is our own mapping of subject to job, not a placement claim by Coursera.
Browse every course we track for one of these — courses for digital marketers.
Common questions
How much does Foundations of Digital Marketing and E-commerce cost?
Coursera does not publish a price we can read on the course page, so we do not show one. Check the fee on the provider site — we would rather say nothing than quote a number we did not collect.
Does Foundations of Digital Marketing and E-commerce come with a certificate?
Yes — Coursera lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.
How long does Foundations of Digital Marketing and E-commerce take?
Coursera lists it at 12h 12m. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.
Is Foundations of Digital Marketing and E-commerce suitable for beginners?
Yes. Coursera lists it at Beginner level, so no prior experience in the subject is assumed.
What does Foundations of Digital Marketing and E-commerce cover?
It is organised into 4 modules, starting with Introduction to foundations of digital marketing and e-commerce and going on to The customer journey and the marketing funnel, Digital marketing and e-commerce strategy, Measure performance success. The full outline is on this page.