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IIMBx: Marketing Management

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

IIMBx: Marketing Management is a beginner-level online course from edX in Management. It is structured in 4 stated learning outcomes, over 9 weeks. It is free to enrol, and a certificate is available on completion. Learners rate it 4.4/5 from 75 ratings on edX.

Part of our Management courses collection, where we compare it against 35 other courses.

★★★★★4.4(75 reviews) English

Course highlights

Provider edX
Duration 9 weeks
Level Beginner
Mode Self-paced
Language English
Certificate Yes — shareable certificate
Rating 4.4★ (75 reviews)
Price Free Free

What you’ll learn

Basic concepts of marketing
Segmentation, targeting, differentiation and positioning
Marketing strategy
4Ps of marketing: product, price, place and promotion

Level and time commitment

edX lists this course at Beginner level.
No prior experience in the subject is assumed — this is where the provider expects a newcomer to start.
What the provider says you need first:
  • None
Time commitment: 9 weeks.
It is self-paced, so that figure is the material, not a fixed schedule.

Skills you’ll gain

Marketing ManagementCustomer SatisfactionMarketingCustomer ServiceManagement ConsultingMarketing Mix

What learners rate it

4.4
★★★★★
75 ratings

Rated 4.4/5 by 75 learners on edX (checked 26 Aug 2026).

This rating is collected by edX from its own enrolled learners. We reproduce it as reported and do not accept paid or incentivised reviews. See it on edX →

How this page is put together

Compiled by the 10courses editorial desk. Fees, ratings, duration and certificate details for the 1 course shown are read directly from edX course pages — we never estimate a price or a rating. Last verified 26 August 2026.

How we compare and rank courses · Our review policy · Affiliate disclosure

Compare with alternatives

Same topic, different trade-offs — here's who runs each one and what it's best at.

Course Provider Rating Price Duration Why pick this one
IIMBx: Marketing Management This edX 4.4★ Free 9 weeks Free — and still gives a certificate
Introduction to Management Consulting Coursera 4.8★ Check price 5h 45m Quickest to finish (5h 45m)
Social Media Management Coursera 4.8★ Check price 18h 13m Beginner-friendly · 18h 13m
Private Equity and Venture Capital Coursera 4.8★ Check price 8h 49m Highest rated (4.8★ from 9.5K reviews)
See all Management courses →

Common questions

Is IIMBx: Marketing Management free?

Yes. edX lists it as free to enrol. A certificate is available on completion — providers often charge separately for the certificate even when the course itself is free, so check the fee on the provider page before you count on it.

Does IIMBx: Marketing Management come with a certificate?

Yes — edX lists a certificate on completion. It is a course certificate, not a formal qualification or university credit.

How long does IIMBx: Marketing Management take?

edX lists it at 9 weeks. It is self-paced, so that is the volume of material rather than a deadline — how long it actually takes depends on the hours you put in each week.

Is IIMBx: Marketing Management suitable for beginners?

Yes. edX lists it at Beginner level, so no prior experience in the subject is assumed.